Our story

Started by a mother, for her son.

When Yelena couldn't find a gentle, non-prescription option for her son's skin, she made one in her kitchen — raw apple cider vinegar, probiotic extract and botanicals, nothing harsh. AppleBiotic is that formula, now for everyone.

About us

It all started when I began searching for a natural alternative to heal my son’s seborrheic dermatitis opposed to harsh chemicals found in prescription-grade shampoos and creams. Having dry hair and sensitive skin myself, I experimented with common household ingredients such as Apple Cider Vinegar, Aloe Vera, Vitamins, Probiotic, and other natural substances. After several rounds of trial and error, I was able to cure his dermatitis by combining these ingredients along with other botanical extracts such as Chamomile and Green Tea. I then realized, these ingredients could be utilized in beauty regimens of all skin types and wanted to share these alternatives with others. From there, Applebiotic was born.


Yelena Krasny

Founder and C.E.O

What we stand for

Two hero ingredients

Raw apple cider vinegar and a studied probiotic extract in every formula.

Radically pure

No sulfates, parabens, silicones, phthalates, synthetic dyes or synthetic fragrance.

Made in USA

Formulated and filled in the United States. Never tested on animals.

Women-owned

Founded by a mother of three and still family-run.

Two hero ingredients

Raw apple cider vinegar and a studied probiotic extract in every formula.

Radically pure

No sulfates, parabens, silicones, phthalates, synthetic dyes or synthetic fragrance.

Made in USA

Formulated and filled in the United States. Never tested on animals.

Women-owned

Founded by a mother of three and still family-run.

Find your routine

Six quick questions and we'll match you to the shortest routine that works.